Online News (Catch Up Work) Pros Easily accessible from anywhere Less paper used/Better for the environment Updated & Immediate It's interactive/You can participate Cons Devices can be unreliable More targeted ads Online Newspaper -a stand-alone publication or an online version of a printed periodical. Blame for recent decline in print newspapers Recession meant that people didn't have as much disposable income to buy daily newspapers. People now want news on the go and so are turning to technology to get their news from things like news websites and social media. People also now want their news quicker and daily print newspapers often contain news which is already old in comparison to what's available on the internet. Advertisers can now advertise online for free on things like Gumtree. Because of this, many advertisers are now using online ads instead of newspaper ads which is causing a decrease in advertising revenue for newspaper companies. T...
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Political Positions of Newspapers (Catch Up Work) Socialist/Left Wing Rights for workers and minorities are key. It is believed that the rich benefit from exploiting the poor and that the system should end with a revolution. Liberal/Left of Centre Pretty 'middle of the road'. They tend to offer the most unbiased, objective perspective. It is believed that it is important to represent people from all minority groups and countries. Conservative/Right of Centre Uphold traditional values about Britishness, class, gender, etc: anti Labour and Lib Dems. They don't like Britain being part of the EU, wary of immigration and pro-capitalist. Nationalist/Right Wing Incredibly Patriotic. They dislike change and are highly supportive of traditional values; anti-abortion, anti-same-sex marriage and heavily opposed to immigration. They believe Britain should be Britain for white British people. Metro - '' Workhouses' For Teenage Mothers ' - Liberal The Su...
How different newspaers represent people, events & ideas-Catch Up Work Representation- how the media portray and represent something or someone in a particular way. The 'construction' of media texts. Representation & Reception Theory-Stuart Hall People represent media texts in different ways, depending on their cultural background, economic standards and personal experiences. Dominant -the hegemonic (ruling or dominant in a political or social context): people share the code and preferred reading. Negotiated -they accept what the text is saying and adapt it according to their social background. Oppositional- they understand but reject the meaning. Representation in Newspapers There are 3 steps in the journey between the real world the reality presented by newspapers. Selection > Omissions > Construction News Values Bias ...
News Values-Catch Up Work Galtung & Ruge 1973 Immediacy -Has it happened recently? Familiarity -Is it culturally close to us in Britain? Amplitude -Is it a big event that affects large numbers? Frequency -Does that event happen often? Unambiguity -Is it clear or definite? Predictability -Did we expect it to happen? Surprise -Is it a rare or unexpected event? Continuity -Has it previously been defined as news? Elite Nations/People -Big countries or celebrities? Personalisation -Is it a human interest story? Negativity -Is it bad news? Balance -a fun story to balance bad news Examples of headlines: Negativity - 'Elderly woman's home burnt to a crisp' Familiarity - 'Windsor Castle broken into' Immediacy - 'Heatwave in Mid September' Continuity - 'Madeline Spotted?' Amplification - 'Train derailed, Killed 50' Unambiguity - 'Boris' Brexit Bites Back' Uniquenes s - 'Cheese string injures 70 year old' Simp...
Structure of a News Story-Catch Up Work Headline All stories have a headline, which gives the reader an idea of what the article is about. Tabloid headlines often use puns or other techniques such as alliteration, to captivate their audience. Introduction The contents tell the reader in detail what the article is about. If the introduction is not interesting, most people will not continue reading the article. The first paragraph is often known as the stand-first and is printed in bold font. Elaboration The next few paragraphs tell the reader more about the story that is outlined in the introduction. They inform readers about the following: What Why When Where Who Quotes Almost all news stories use comments from those involved or from voyeurs (onlookers). It makes the article more objective by keeping a balanced viewpoint. Alternatively, they can make the article more subjective by sensationalising the reaction of the public and can indicate bias. Projection Many...
Semiotics-The Study of Signs-Catch Up Work Semiotics -how meaning is constructed through language and codes. Roland Barthes argued that all elements of media text are codes (signs) that need to be read. These can be understood as the things they are and the responses they create. Polysemic -Multiple Meanings
Key Terms-Catch Up Work Technical Codes- layout, design, positioning, house style, font, size/quantity of photographs, cropping, choices, anchorage. Visual Codes -images, mise-en-scene, costume, colour palette, masthead. Genre -what type of newspaper it is, narrative, mode of address, headlines. House Style -a company's preferred manner of presentation and layout of written material. Ideology -a system of ideas or ideals, especially ones which form the basis of economic or political theory or policy. Discourse -written or spoken communication or debate. Ideological Discourse-communication that upholds a particular ideology/set of ideologies. Discourse that serves to sustain or challenge social positions. Dominant Ideology -Ideologies or beliefs that we live by in our day-to-day lives and often do not question-they have become natural/common sense things to do. This effectively dissuades people from rebelling against these beliefs and keeps a sense of stability in society. ...
History of Newspapers-Catch Up Work Brief History of The Daily Mirror Founded in 1903 by Alfred Harmsworth. Sold to Lord Rothermere in 1914. In 1917 the newspaper only cost a penny. Originally pitched to the middle class reader. Transformed into a lower class newspaper after 1934-lowbrow audience. Best selling tabloid in 1960. Gave financial support to the 2003 anti-war protest. Brief History of The Daily Telegraph Founded by Arthur B. Sleigh in 1855 as The Daily Telegraph. A controversial interview with the German Kaiser in 1908 damaged Anglo-German relation which added to tensions in the build up to WW1. During WW2, The Daily Telegraph covertly helped in the recruitment of code-breakers with their crossword as a test. The Sunday Telegraph launched in 1960. The Daily Telegraph had 1.4 million readers in 1980. Electronic Telegraph launched in 2004. The newspaper was purchased by the Barcley Brothers for £665m in 2004. Largest circulations for broadsheet in t...
Fonts-Catch Up Work Times New Roman font connotes a more traditional appearance allowing the reader to understand the importance of text. Ravie font denotes a strange and less traditional appearance as its messier and harder to read at first glance. Gothic connotes old fashioned, perhaps medieval era wording, which could suggest it is more targeted.
Newspapers-Catch Up Work Tabloid Newspapers Examples of Tabloid Newspapers: The Sun The Daily Mirror The Daily Mail Similarities between different Tabloid Newspapers: Bold Writing Free prizes often advertised (shows that they're targeted towards lower demographics) Lots of images Eye-catching and bold Usually has the price displayed clearly (boasting that it's cheap) They use the colour red which has connotations relating to anger and power which suggests that the newspaper is pushing their views onto the reader. Use of celebrities to perhaps gain their fans as readers. Humour Social Media Links Short Text Clear Bias Informal Simple Language Used. Language in Tabloid Newspapers: Informal Puns Alliteration Exaggeration for effect Slang Colloquial Language Short, snappy sentences Heightened Language Brand Names Adjectives often carry sexual overtones Broadsheet Newspapers Examples of Broadsheet Newspapers: Independe...
Music Videos - Micheal Jackson - November 14, 2019 Billy Jean- Micheal Jackson Component 1- Media Theoretical Framework Micheal Jackson 1982 What representations are being shown here? Are there any stereotypes? 2 white female models on a billboard - stereotyped as desirable to males. Old granny with a shower cap on directing the policeman, doing the right thing. Detective wearing a long tan coat, brown hat, and sunglasses. Stereotypical detective outfit. Micheal Jackson- a young black man popular in the music industry. Subverted stereotype at the time. What is the narrative? Set in a city on a street corner. There is a detective watching and following him. He walks upstairs at a hotel and gets into bed with someone, then disappears. How is Michael Jackson seen? Star image? Cameras going off all the time. Feels like he's always being followed and watched by the press. Seen as this superstar with lots of power as he di...
The Jungle Book- Reiamgined - October 23, 2019 Featurette - notes The first version Jon was given was far from the original film. A lot more violence, no music, King Louis wasnt in it. The book was filmed by holes drilled into the table. They shot some scenes in suits (motion capture) so they can imagine and picture the scene and film. Blue scenes are used. They used pannels of LED to see where the light is. They alter characters poses or other objects. they change and alter the composition. Puppets used to make the performer feel as if it real. Eyeline props - more real emotion Changed the renderings of the characters to match the actor's emotions or movements. Able to change the weather to affect the mood and scene. Changed the male role of the snake in the original to a female. Much more seductive and reinventive. 104 piece orchestra for the music in the film. Jon wanted the classic orchestral so...
Marketing - the jungle book - October 23, 2019 Ways to market a film social media trailers / teaser trailers merchandise posters advertisements on television clothing promotions star names (large fan base) brand names franchise (e.g. McDonalds) word of mouth websites Marketing - involves all of the deals done to get the films shown and promoted. - promotion involved paid for 'above the line' advertising which will be funded as part of the project such as trailers an, spin offs, posters and billboards which are of mutual benefit to the film and another commercial agency. e.g. McDonalds Happy Meal with film theme. - includes related merchandising and 'below the line' publicity which is not paid for but again generates mutual interest. Marketing - the jungle book Disney made several smart market...
Hypodermic Needle Theory + Hall's reception theory + IMAX - October 18, 2019 Hypodermic Needle Theory - suggests that the information from a text passes into the mass consciousness of the audience unmediated, i.e. the experience, intelligence and opinion of an individual are not relevant to the reception of the text. The theory suggests that, we are manipulated by the creators of media texts, and that our behavior and thinking might be easily changed by media-makers. It assumes that the audience are passive. This theory is used to explain why certain groups in society should not be exposed to certain media texts. Bandura - the media can influence people directly. what do audiences want from a film? entertainment escapism large sfx well know actors high production value High production value - mega sfx - a 'clean' look - 3D - Imax - Digital cinemas IMAX Clarity, detail, and size make IMAX more than a movi...
Assessment Question 1 - September 26, 2019 To what extent do the elements of media language used in Sources A and B convey different values, attitudes and beliefs about the world? [15 marks] In your answer you must: analyse the ways in which media language has been used in combination in sources A and B to convey values, attitudes and beliefs about the world. refer to relevant contexts and academic ideas and arguments in your analysis and draw judgement and conclusions in relation to the question. D.R.I Deconstruct media language of the text. Representations within the main story. How does all of this link to the paper's ideology (attitudes and beliefs)? Intro - 'both sources convey...' Discuss the issue of Brexit and election. Signpost each of the texts (Daily Mail is a right-wing ...