Online News (Catch Up Work)

Pros

• Easily accessible from anywhere
• Less paper used/Better for the environment
• Updated & Immediate
• It's interactive/You can participate

Cons

• Devices can be unreliable
• More targeted ads

Online Newspaper-a stand-alone publication or an online version of a printed periodical.

Blame for recent decline in print newspapers

• Recession meant that people didn't have as much disposable income to buy daily newspapers.
• People now want news on the go and so are turning to technology to get their news from things like news websites and social media.
• People also now want their news quicker and daily print newspapers often contain news which is already old in comparison to what's available on the internet.
• Advertisers can now advertise online for free on things like Gumtree. Because of this, many advertisers are now using online ads instead of newspaper ads which is causing a decrease in advertising revenue for newspaper companies. This is especially damaging considering that newspaper advertising revenue accounts for 70% of newspaper costs.

The Daily Telegraph

Who owns the newspaper?

• Barclay Brothers

What are the circulation figures for the print version of this newspaper?

• 2010: 691,128
• 2019: 360,345
• A decrease of almost half in 9 years.

What are the browsing figures for the online version of this newspaper?

• Have increased and are higher than print figures.

In what ways does the website try to mimic the print edition of the newspaper?

• There is a large image in the centre linked to the story.
• The headline is on the left side.
• .There's advertisements at the top like there is on the print edition.
• Same font
• House Style Layout

Who advertises in the print edition of the newspaper?

• Audemars Piguet (watch company)
• Sky Mobile
• Specsavers
• Oxford University Clinic-Mayo Clinic Healthcare
• Talk Talk
• Xero (Businesses)
• Peugeot
• Cancer Research
• Raindance Film Festival
• Tesco Mobile
• Breitling 1884 (watch company)
• Travel Solutions
• Rolcruise
• Chapterhouse-Covent Garden
• Dreweatts

Who advertises on the online site of the newspaper?

• Freedom Hong Kong
• Volvo
• Oxford College

Exam Question -

Changing social contexts, caused by technological advances, have created a long term decline in the circulation of national newspapers. Explain how newspapers have responded to these changes. Refer to The Telegraph to support your answer.

In your answer you must:

• consider relevant social contexts that influence newspaper 
• use your knowledge and understanding of relevant academic ideas and arguments
• explain the relationship of recent technological change to the production, distribution and circulation of newspapers.
• refer to The Telegraph as an example of how newspapers have responded. 

                                                                                                                                [10 Marks]