Assessment Question 1
To what extent do the elements of media language used in Sources A and B convey different values, attitudes and beliefs about the world? [15 marks]
In your answer you must:
- analyse the ways in which media language has been used in combination in sources A and B to convey values, attitudes and beliefs about the world.
- refer to relevant contexts and academic ideas and arguments in your analysis and draw judgement and conclusions in relation to the question.
D.R.I
Deconstruct media language of the text.
Representations within the main story.
How does all of this link to the paper's ideology (attitudes and beliefs)?
Intro - 'both sources convey...' Discuss the issue of Brexit and election. Signpost each of the texts (Daily Mail is a right-wing tabloid)
Analysis of A - deconstruct, represent, how has media language been used to convey attitudes and beliefs?
Analysis of B
Analysis of A
Analysis of B
Conclusion - summaries argument and make a final judgement. Which is most effective at conveying their attitudes and beliefs about the world? To what extent?
Both sources convey Brexit in different ways using attitudes, values and beliefs. Britain voted to leave the EU in 2016 after joining in 1973, winning by only 4%, which has caused lots of controversy in the media. The Daily Mail, which is a Tabloid newspaper with right-wing views, conveys Brexit as a stand-alone story showing the importance of the matter to their target audience. On the other hand, The Guardian, which is a Broadsheet newspaper with left-wing liberal views, conveys Brexit and Theresa May in a more serious and negative way.
In Source A, The Daily Mail, they use 'Hands off our election' as the headline of their story connoting that the story affects a large number of people, therefore, it is an amplitude headline. The pronoun 'our' connotes that she is strongly speaking on behalf of the public, making the reader feel involved in the story - it represents Theresa May as with the people, not against them. The big white font on the dark blue/black background brings the readers attention to the headline of the story, informing the reader straight away about what views the newspaper is going to have. Colloquial language used further supports the views the newspaper has on the situation. The headline promotes a preferred meaning of negative attitudes, values and beliefs as it covers large portion of the newspaper cover.
In Source B, The Guardian, they use a more informal yet aggressive headline to title their story - 'May declares war on Brussels'. The use of 'war' suggests it is much worse then it actually is showing that perhaps the Broadsheet newspaper over exaggerates politics to appeal to their target audience. The use of her last name 'May' suggests that they take a more informal approach when addressing her compared to the serious subject of Brexit as if they are almost mocking her. The negative words toward May make it seem like it is her fault and she is the one to blame. The smaller, less bold writing indicates that the story is less important to the target audience reading The Guardian as well as it being placed towards the top of the newspaper, almost out of the way.
In Source A, they have used a less intimidating image in comparison to Source B to represent the story. It is of Theresa May speaking to the side with no direct address toward the reader but perhaps toward Brussels or other politicians. This supports the headline used as if she is saying 'Hands off our election' to whoever she is taking to. The picture is very dark and taken in a room with lighting from above suggesting power and high influence over others as it promotes her features. Her eyes are very dark further suggesting the power she has as it then means the opposing people cannot see her eyes and emotions.
In Source B, they have used a much more intimidating and controlling image. May is seen looking down the camera at the reader and applying direct address to those reading. This suggests that the people she is against are reading this newspaper and she wants to address them personally. Similarly, the bright lighting could imply that she is naive or innocent and has loss of control, from the views of the target audience reading this newspaper. May is represented as a less powerful character despite the direct address of the image because her features are not as prominent.
In conclusion, The Daily Mail makes a clearer representation of the Brexit election and Theresa May then The Guardian does as it conveys their attitudes and beliefs most effectively. The Daily Mail overall is straight to the point of what they believe in as they use it in the headline - which is the first thing you see, informing the reader. The Guardian does do this to some extent however it is much more unclear what their views are straight from the headline and stand-first
Both sources convey Brexit in different ways using attitudes, values and beliefs. Britain voted to leave the EU in 2016 after joining in 1973, winning by only 4%, which has caused lots of controversy in the media. The Daily Mail, which is a Tabloid newspaper with right-wing views, conveys Brexit as a stand-alone story showing the importance of the matter to their target audience. On the other hand, The Guardian, which is a Broadsheet newspaper with left-wing liberal views, conveys Brexit and Theresa May in a more serious and negative way.
In Source A, The Daily Mail, they use 'Hands off our election' as the headline of their story connoting that the story affects a large number of people, therefore, it is an amplitude headline. The pronoun 'our' connotes that she is strongly speaking on behalf of the public, making the reader feel involved in the story - it represents Theresa May as with the people, not against them. The big white font on the dark blue/black background brings the readers attention to the headline of the story, informing the reader straight away about what views the newspaper is going to have. Colloquial language used further supports the views the newspaper has on the situation. The headline promotes a preferred meaning of negative attitudes, values and beliefs as it covers large portion of the newspaper cover.
In Source B, The Guardian, they use a more informal yet aggressive headline to title their story - 'May declares war on Brussels'. The use of 'war' suggests it is much worse then it actually is showing that perhaps the Broadsheet newspaper over exaggerates politics to appeal to their target audience. The use of her last name 'May' suggests that they take a more informal approach when addressing her compared to the serious subject of Brexit as if they are almost mocking her. The negative words toward May make it seem like it is her fault and she is the one to blame. The smaller, less bold writing indicates that the story is less important to the target audience reading The Guardian as well as it being placed towards the top of the newspaper, almost out of the way.
In Source A, they have used a less intimidating image in comparison to Source B to represent the story. It is of Theresa May speaking to the side with no direct address toward the reader but perhaps toward Brussels or other politicians. This supports the headline used as if she is saying 'Hands off our election' to whoever she is taking to. The picture is very dark and taken in a room with lighting from above suggesting power and high influence over others as it promotes her features. Her eyes are very dark further suggesting the power she has as it then means the opposing people cannot see her eyes and emotions.
In Source B, they have used a much more intimidating and controlling image. May is seen looking down the camera at the reader and applying direct address to those reading. This suggests that the people she is against are reading this newspaper and she wants to address them personally. Similarly, the bright lighting could imply that she is naive or innocent and has loss of control, from the views of the target audience reading this newspaper. May is represented as a less powerful character despite the direct address of the image because her features are not as prominent.
In conclusion, The Daily Mail makes a clearer representation of the Brexit election and Theresa May then The Guardian does as it conveys their attitudes and beliefs most effectively. The Daily Mail overall is straight to the point of what they believe in as they use it in the headline - which is the first thing you see, informing the reader. The Guardian does do this to some extent however it is much more unclear what their views are straight from the headline and stand-first
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