Key Terms-Catch Up Work

Technical Codes-layout, design, positioning, house style, font, size/quantity of photographs, cropping, choices, anchorage.
Visual Codes-images, mise-en-scene, costume, colour palette, masthead.
Genre-what type of newspaper it is, narrative, mode of address, headlines.
House Style-a company's preferred manner of presentation and layout of written material.
Ideology-a system of ideas or ideals, especially ones which form the basis of economic or political theory or policy.
Discourse-written or spoken communication or debate.
Ideological Discourse-communication that upholds a particular ideology/set of ideologies. Discourse that serves to sustain or challenge social positions.
Dominant Ideology-Ideologies or beliefs that we live by in our day-to-day lives and often do not question-they have become natural/common sense things to do. This effectively dissuades people from rebelling against these beliefs and keeps a sense of stability in society. |Dominant ideologies include beliefs about gender roles, the economy and social institutions.
Hegemony (Gramsci)-leadership or dominance, especially by one state or social group over others. In media, this can often be seen through the reinforcement of capitalist systems and Eurocratic values and perspectives.