Cultivation Theory-George Gerbner Gerbner studied the effects of TV on people and how the media tends to repeat representations of people or groups of people over and over again (in short, gradual long-term effect). The effects of the media build up over time and reinforces our perception of what is portrayed in the media as real as it changes the dominant ideologies in society. Gerbner believes that these repeated representations grow or 'cultivate' our ideas and might change our perceptions and ideas over time. Another effect Gerbner identified was resonance. In the case of resonance, people find examples of aspects of their own lives that appear to correlate with what they see on television. This has an amplifying effect on perceptions of the world around them, where their own experiences, thoughts and feelings about society appear to be congruous with what they see on television. This can result in mean world syndrome, where people believe the world to be a more dangero...
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Coursework Research & Analysis Existing Ideas Love Island Definitely appeals to 16-24 year olds. Perhaps as the show stars a similar age group. Themes of relationships and lots of drama. A competition style show. Well established logo and merchandise I'm A Celebrity Appealing because it features celebrities. Interesting to see how the celebrities react to trials. Elements of comedy with Ant & Dec. A competition style show. First Dates Not particularly aimed at 16-25 year olds but still appealing to them. Themes of relationships Elements of humour when dates go wrong. The Circle Very modern and relevant to young people. Lots of drama Competition based Take Me Out Themes of relationships Elements of comedy Come Dine With Me Not particularly aimed at 16-25 year olds Features normal people Idea People sign up to go on a date, they fill out applications as to what they are looking for in a partner. Before the date, a film crew follow t...
The Film Industry (Catch Up Work) Process of making a film Coming up with the idea. Finding a production company who likes the idea to then produce it. Screen writer writes and edits the script. Costume designer. |Finding a director, actors and people who are going to work on the film (camera men, sound, producers, etc.). Finding locations, hiring crew. Filming-director oversees everything, production design team create the overall visual, cinematographer oversees the camera and make up artists work with costume. Editing-sound editors, sound mixers. Marketing and advertising-websites, trailers, posters. Release film. 4 Stages of Film Production Distribution Marketing Exhibition/Exchange Production-Creation of the Film Development -the script is written and drafted into a workable blueprint for a film. Pre-Production -preparations are made, cast and crew are hired, locations selected, sets built, etc. Production -film footage is shot. Post Production -film i...
David Gauntlett-Theories of Identity (Catch Up Work) British Sociologist & Media Theorist. Explored the idea that the media provides us with 'tools' or resources that we use to construct our identities. In the past media tended to convey singular straight-forward messages about ideal types of male and female identities. The media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas. Gauntlett's main ideas revolve around the empowerment Web 2.0 has had. Web 1.0 = traditional media: television, radio, newspapers, film. Web 2.0 = digital media: the internet, convergence of internet/TV/radio on mobile phones, YouTube, Twitter, blogs etc. He believes the separate categories of 'producer' and 'audience' are collapsing. Web 2.0 is creating social change. Society is becoming more active, making, doing and being creative.
Online News (Catch Up Work) Pros Easily accessible from anywhere Less paper used/Better for the environment Updated & Immediate It's interactive/You can participate Cons Devices can be unreliable More targeted ads Online Newspaper -a stand-alone publication or an online version of a printed periodical. Blame for recent decline in print newspapers Recession meant that people didn't have as much disposable income to buy daily newspapers. People now want news on the go and so are turning to technology to get their news from things like news websites and social media. People also now want their news quicker and daily print newspapers often contain news which is already old in comparison to what's available on the internet. Advertisers can now advertise online for free on things like Gumtree. Because of this, many advertisers are now using online ads instead of newspaper ads which is causing a decrease in advertising revenue for newspaper companies. T...
Political Positions of Newspapers (Catch Up Work) Socialist/Left Wing Rights for workers and minorities are key. It is believed that the rich benefit from exploiting the poor and that the system should end with a revolution. Liberal/Left of Centre Pretty 'middle of the road'. They tend to offer the most unbiased, objective perspective. It is believed that it is important to represent people from all minority groups and countries. Conservative/Right of Centre Uphold traditional values about Britishness, class, gender, etc: anti Labour and Lib Dems. They don't like Britain being part of the EU, wary of immigration and pro-capitalist. Nationalist/Right Wing Incredibly Patriotic. They dislike change and are highly supportive of traditional values; anti-abortion, anti-same-sex marriage and heavily opposed to immigration. They believe Britain should be Britain for white British people. Metro - '' Workhouses' For Teenage Mothers ' - Liberal The Su...