Newspaper analysis - September 19, 2019 The Daily Mirror- 19th September 2019 Language What examples of language stand out? Aggressive language- 'Killer', 'Confession', 'Victims'. Killer described as a 'beast' - dehumanising the killer, making him appear more scary and dangerous. Informal language - 'Boris' shows the informality of the newspaper. Content What is included or missed out of the story? Main story is of a Murder - victims shown, names given, 'more' suggests that there were others not shown. Advertising of the program within the story. Smaller story of Ant and Dec making a joke about Piers joining the jungle. Another story - Man complaining about healthcare to Boris. The use of the program 'Confessions' in The Daily Mirror shows the target audience to be a lower demographic and more into crime dramas then the audience reading The Daily Telegraph - who would perhaps watch something like 'Downton...
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Vertical and Horizontal integration + Push and Pull Media - October 17, 2019 (Hollie's Notes) Horizontal integration When two firms combine, whose products and production level is the same, then this is known as Horizontal Integration. advantages- Larger Market Share Bigger Base of Customers Increased Revenue disadvantages- Regulatory Scrutiny Vertical Integration Vertical Integration is when a firm takes over another firm or firms, that are at a different stage on the same production path. advantages- Positive differentiation can be created. Asset investments can focus on specialization. It can increase a brand’s local market share. Transaction costs are lower throughout the supply chain. Quality assurance can be built into the s ystem. disadvantages- It forces a business to operate within an economy of scale. It reduces flexibility. There may be unforeseen barriers when entering a new market. Confusion ...
The Jungle Book - October 09, 2019 (Hollie's Notes) The Jungle Book 2016 Pre - production and production Director of the film Jon Favreau Screenplay writer Justin Marks Actors Bill Murray as Baloo Ben Kingsley as Bagheera Idris Elba as Shere Khan Lupita Nyong'o as Raksha Scarlett Johansson as Kaa Cost to make $175 million Technology used Photorealistic rendering, computer generated imagery, motion capture technologies. Promotional events to help market The Jungle Book Disney made concerted efforts to promote the film to male audience. Trailers aired on TV sports networks like ESPN and highlighted that the film came from the same studio that made the Pirates of the Caribbean series, rather then Cinderella. An extended 3D trailer was also played at screenings of Star Wars: The Force Awakens.
The film industry - October 09, 2019 (Hollie's Notes) Process of making a film Coming up with the idea Finding a production company who likes the idea to then produce it. Screen writer writes and edits the script Costume designer Finding a director, actors, other people who are going to work on the film. (camera men, sound, producer etc.) Finding locations, hiring crew Filming- director oversees everything, production design team create the overall visual, cinematographer oversees the camera, make up artists work with costume. Editing - sound editors, sound mixers. Marketing and advertising - websites, trailers, posters Release film 4 Stages of film: Production Distribution Marketing Exhibition/ Exchange Production- creation of the film development - the script is written and drafted into a workable blueprint for a film. pre-production - preparations are made , cast and crew hired , locations selected, etc built....
History of online news - October 04, 2019 (Hollie's Notes) The Death of Print The iPad was named 'the print killer'. The Mirror Online - main story, who is it targeting? Most recent story - 'Melanie Hall was last seen alive in June 1996' Target audience- demographics D-E. Twitter - most recent, who is it targeting - has it been retweeted? Most recent story (4 Oct) - Met Police's disastrous probe into 'VIP paedophile ring' caused by 'poor judgement' Emotive headline Targeted toward right-wing people as they believe in punishment for wrong. Participatory - review columns, ratings etc. What do they say - who's involved? Out of 12 people: 75% rated The Mirror 'bad' 17% 'poor' 8% 'great' The Telegraph Online - main story, who is it targeting? Most recent story - 'Brexit Latest Rory Stewart will stand to be London Mayor after resigning as MP' Target audience - demographics A -B Twitter...
Music Videos-Lady Gaga-A Million Reasons Representation & Stereotypes It is stereotypical that celebrities have makeup artists and posh dressing rooms. It is both feminine and masculine with the suit but it being in pink. There is also makeup and hair being done which is feminine. The scenes of her in the suit are perhaps more real as she isn't a perfect woman. It isn't stereotypical for the rest of the video to be with a blank background and just a guitar as there is usually much more going on. Narrative She tries to run away and is convinced to stay. The video turns black and white to show the background of the bright star image. The guitar part is then in colour to show that this normal version of her is more real. The present is the one reason to stay. She appears to be in a relationship Lady Gaga's Star Image She's in a dressing room having her makeup done to be glamorous. In the rest of the video she isn't presented so much as a star ...